It’s been a transformative era in the event industry. Driven by advances in technology as well as the changing expectations and needs of attendees—particularly during the Covid pandemic—the industry continues to evolve at a pace more rapid than any time in its history. Looking ahead to the next decade, the future of event technology promises to delve further into critical areas like personalised experiences, seamless digital integration, and immersive environments. As we stand on the precipice of an event tech revolution, we explore key trends and predictions for what’s to come, and how platforms like evexus are poised to lead the way.
Personalisation—Tailoring Events to the Individual
In an age where personalised content is king, the future of events will hinge on understanding and delivering tailored experiences for every attendee. According to industry experts, personalisation is no longer just a luxury—it’s a necessity. Attendees expect relevant content, customised networking opportunities, and curated experiences based on their preferences and behaviour.
Artificial intelligence (AI) will play a pivotal role in crafting these personalised experiences. From analysing attendee preferences to recommending sessions, AI will act as a powerful tool in delivering content that resonates with each individual. Platforms like evexus will harness AI to anticipate attendee needs, offering suggestions for sessions, workshops, and networking opportunities that align with their interests. For example, using data analytics, event organisers can create personalised schedules that recommend relevant speakers and exhibitors based on attendees’ past interactions.
Speed of Data Transmission Powering Real-Time Engagement
With the increasing use of multimedia content and digital interactions, the demand for faster data transmission will continue to grow. The future of event technology will rely on high-speed internet connections, 5G networks, and cloud-based solutions to enable real-time engagement and interaction.
The rise of hybrid and virtual events will demand seamless, real-time streaming of content to audiences worldwide. In the next decade, we can expect to see ultra-fast data transmission that allows for flawless live video, instant feedback, and real-time updates. Platforms like evexus are already preparing for this shift, ensuring that data is processed and transmitted at high speed, allowing attendees to experience events without any delays or buffering.
Data Security — A Growing Concern
As more personal data is collected from attendees, the need for robust security measures will become even more critical. Cybersecurity threats are on the rise, and event organisers must work hard to prioritise the safety and privacy of attendee data.
Future event platforms and the tech solutions that power them will need to incorporate advanced encryption and security protocols to protect sensitive attendee information. Offering secure integration with multiple systems, evexus is ahead of the security curve, ensuring that attendees’ data is protected every step of the way—from registration to post-event follow-up.
Seamless Interaction, aka The Era of Invisible Technology
One of the most exciting developments in event technology is the trend toward making technology invisible, allowing it to blend seamlessly into the background while enhancing the attendee experience. The best tech is the kind you don’t notice: it simply works away quietly out of sight while powering and positively impacting the journey.
In the coming years, developments like wearable technology will become more commonplace at events. Smart badges, RFID wristbands, and facial recognition will allow for smooth check-ins, personalised greetings, and cashless payments. evexus’ main objective—making the complex simple—has already driven the development of many of the key features of the platform, removing the friction from previously cumbersome processes like event registration, ticketing, and more. This pursuit of seamless integration will continue to inform evexus’ trajectory in the years to come.
AI Changing the Game for Event Planning
There’s no doubt about it, AI will continue to revolutionise the way events are planned, managed, and executed. Given it’s a technology essentially in its infancy, AI will be omnipresent in event tech over the next decade, simplifying the planning process by analysing attendee data to predict trends, forecast attendance, and recommend the best venues and formats for events.
evexus is already exploring the potential of AI in enhancing event operations, from creating automated schedules to improving networking algorithms. AI-powered chatbots will also handle attendee queries, ensuring a smooth experience for both planners and attendees.
Gen Z Shaping the Future of Events
As Gen Z continues to enter the workforce, their preferences and behaviours will significantly influence the event industry. As digital natives, they will expect tech to work seamlessly and intuitively, making glitch-free virtual or hybrid experiences non-negotiable.
To cater to these advanced expectations, event platforms will need to be designed with a mobile-first approach. Events will need to be optimised for smartphones, tablets, and other devices, allowing attendees to fully engage from anywhere. evexus is already focusing on these mobile-responsive platforms to better cater to the needs of this new generation of attendees.
Immersive Experiences are The New Standard
Experiential events are becoming increasingly popular, and technology will continue to push the boundaries of what’s possible in this space. Immersive experiences like LUME in Melbourne combines digital art with its physical environments, offering a glimpse of what this format can look like in execution.
Virtual and augmented reality will become staples of future events, allowing attendees to engage with content in new and exciting ways. From virtual venue tours to interactive product demonstrations, immersive technology will transform how we experience events.
Hyper Data Analysis—Informed Decisions for Better Outcomes
Data is the backbone of successful events, and the future will see even more sophisticated analysis tools that provide real-time insights into attendee behaviour, event performance, and ROI.
Data will also drive decision making around topical subjects like sustainability. With growing awareness around this key environmental issue, event organisers will increasingly focus on reducing the carbon footprint of their events, using platforms like evexus to help them make informed decisions to minimise waste and reduce energy consumption.
The Future Is Bright
As we look toward the next decade, it’s clear that technology will continue to transform the event industry in exciting and innovative ways. Personalisation, data security, AI integration, and immersive experiences will be at the forefront of event planning, with platforms like evexus are driving the revolution and handing planners the tools they need to create seamless, engaging, and impactful events. evexus is not just keeping up with these trends—it’s shaping the future of the industry.
